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Heilbronn University
With around 8,000 students, HHN is one of the largest universities of applied sciences in Baden-Württemberg. Its focus is on engineering, business and computer science. At 3 locations and 4 campuses in Heilbronn, Künzelsau and Schwäbisch Hall, the university offers more than 50 future-oriented bachelor's and master's degree programs. Nevertheless, students encounter a family atmosphere, without crowded lecture halls.
University marketing at its best
From interest to application: How targeted digital strategies increased the number of applicants to a state university. By optimizing the applicant journey and offering a clear, fast application process, the application process was significantly improved.
An established state university was looking for effective ways to increase the number of applicants to its degree programs.
The main task was not only to inform prospective students but also to actively motivate them to apply. In a digital environment flooded with information, it was also essential to effectively address the target audience and positively stand out from other university offerings.
Websites
Creation of specific, information-rich landing pages for each degree program that provide clear user guidance to the application process.
Google Ads
Design and implementation of target group specific Google Ads campaigns. Through careful keyword research and ad customization, we were able to reach the right prospective students and direct them to landing pages.