OnlineShop
Blue Heeler
Blue Heeler is a family business from Brisbane. Founder Ira Neumann is an Australian living in northern Germany. She has been in the footwear business for over 25 years. With Blue Heeler, she created what she had been looking for for a long time in 2010: an Australian lifestyle footwear brand that is incorruptible in style and quality.
How we increased online store sales and ROI.
From redesigning an online store to optimizing Google Ads - a success story in digital transformation. Discover how our strategic decisions led to impressive results.
Our client operated a medium-sized online store that was already established in its market segment. Nevertheless, the sales figures were below expectations, and the advertising measures via Google Ads did not bring the desired ROI (return on investment).
It was necessary to optimize both the usability and the design of the online store, as well as to develop a more efficient Google Ads strategy to increase traffic and conversion rates.
Rebuilding of the online store:
We modernized the design of the store and optimized the user guidance. This resulted in better customer retention and higher average revenue per customer.
Google Ads strategy:
Our Ads experts analyzed the existing campaigns and identified key areas for optimization. Through targeted keyword research, adjustments to the ads and improvements to the landing pages, we were able to significantly increase the click-through rate (CTR) and conversion rate.